Head of Sales Europe
JOB DESCRIPTION
Head of Sales Europe – Packaging Solutions
Job Title: Head of Sales Europe – Packaging Machinery
Location: Amsterdam, Netherlands (with European travel)
Reports To: Vice President, Sales & Marketing (or CEO, depending on structure)
Company: Tronrud Engineering AS
About Tronrud Engineering
Tronrud Engineering, headquartered in Norway, is a leader in innovative automation solutions and advanced packaging machinery. With over 50 years of experience in engineering excellence, Tronrud designs, manufactures, and delivers highly customized machinery to global industrial clients, offering a unique blend of innovation, quality, and customer-centric solutions.
Position Overview
We are seeking an experienced and ambitious Head of Sales Europe to lead the growth of Tronrud Engineering’s packaging machinery business across Europe. Based in Amsterdam, you will be responsible for developing and executing the regional sales strategy, building a strong sales network, expanding market presence, and managing key customer relationships.
This is a pivotal leadership role for an entrepreneurial and hands-on sales professional who thrives in a high-growth, technical environment.
Key Responsibilities
- Develop and drive the European sales strategy for Tronrud’s packaging machinery portfolio across targeted industries such as food & beverage, pharmaceuticals, and industrial sectors.
- Identify, prioritize, and capture new business opportunities across Europe, building a healthy sales pipeline.
- Establish, manage, and support a network of local sales agents, distributors, and partners.
- Directly manage key customer accounts and lead major sales negotiations.
- Collaborate closely with Tronrud Engineering’s technical, engineering, and project delivery teams to ensure customer solutions are aligned with market needs.
- Deliver accurate market analysis, competitor intelligence, and customer insights to support strategic decision-making and product development.
- Represent Tronrud Engineering at trade fairs, industry events, and customer forums across Europe.
- Assume full responsibility for regional sales forecasts, budgets, and achieving revenue and profitability targets.
Key Qualifications and Experience
- Bachelor’s degree in Engineering, Business Administration, or a related field; an MBA is advantageous.
- 7–10 years of senior sales experience within industrial machinery, with a strong focus on packaging machinery or related automation solutions.
- Demonstrated success in business development and key account management across multiple European markets.
- Solid experience in building and managing a combination of direct and indirect (agent/distributor) sales networks.
- Strong technical understanding to communicate complex solutions to a range of stakeholders.
- Fluent in English; additional European languages (German, French, Dutch, etc.) are highly valued.
- Willingness to travel extensively throughout Europe (50–70%).
Personal Attributes
- Entrepreneurial spirit combined with strategic and operational execution capabilities.
- Strong leadership and influencing skills with a hands-on, "lead by example" approach.
- Excellent negotiation, communication, and relationship-building abilities.
- Highly self-motivated, resilient, and results-driven.
- Culturally adaptable with a customer-centric mindset.
Why Join Tronrud Engineering?
- Opportunity to drive the European growth agenda for a respected and innovative engineering company.
- High visibility role with significant impact potential and career advancement opportunities.
- Agile and entrepreneurial work environment with strong Norwegian roots and values.
- Competitive base salary, attractive bonus structure, company car allowance, and full benefits.
Om Papillon Executive Search AS
Every Papillon Executive advisor is highly skilled in the art of listening. We always treasure our client’s vision and will always pursue to fulfil the company’s need for the right candidate. Papillon advisors, armed with market knowledge gained by being on top of, and in touch with the movements and happenings in the market, will be able to challenge our client to expand the scope of who the right candidate could be, and find the non-obvious candidates. Papillon executive can provide frameworks to ensure long-term retention and help our clients build a diverse and inclusive culture.
Every Papillon Executive search is always thorough and unique, and every client will always receive excellent and professional service. Every Papillon advisor is trained in market-leading assessment tools and techniques, as well as rigorous selection procedures and reference checks.
Our vision is that our contribution to the recruitment process will result in hires that positively impact the company’s working environment, productivity and profitability in the short and long term.
Head of Sales Europe
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