Head of Marketing
Approach a disruptive market position by cultivating uniqueness, driving innovation, and challenging the status quo.
Head of Marketing
Help Transform the Legal Industry Through AI
The legal industry is undergoing one of the most significant transformations in its history. At Saga, we are building the technology that enables legal professionals to deliver better outcomes, operate more efficiently, and focus on what matters most: human expertise.
Our ambition is not simply to participate in this transformation—we aim to help lead it.
With a rapidly growing user base, a highly scalable product, and significant market potential across Europe, Saga is entering an exciting scale-up phase. We are now seeking an ambitious and commercially driven Head of Marketing to build and lead our marketing function through the next stage of growth.
The Opportunity
This is a unique opportunity to shape the future of a company operating at the intersection of AI, technology, and legal services.
As Head of Marketing, you will own the company's marketing strategy, demand generation engine, brand development, and go-to-market execution. You will be responsible for translating business objectives into measurable marketing outcomes and establishing Saga as a leading force within legal technology.
You will work closely with the CEO, Commercial leadership, Product leadership, and external partners while building a scalable marketing organization capable of supporting rapid international growth.
Your Mission
Approach a disruptive market position by cultivating uniqueness, driving innovation, and challenging the status quo.
Building a strong and differentiated market position
Creating predictable demand generation and pipeline growth
Increasing brand awareness across key markets
Delivering measurable commercial impact
Supporting Saga's ambition to challenge established industry norms and become a disruptive force within legal technology
Key Responsibilities
Strategic Marketing Leadership
Develop and execute the company's overall marketing strategy aligned with business objectives.
Strengthen Saga's brand positioning and visibility across target segments and geographies.
Own marketing budget, KPIs, reporting, and ROI measurement.
Demand Generation & Growth
Build and scale a predictable demand generation engine focused on qualified pipeline growth.
Own the entire customer acquisition journey and optimize conversion throughout the funnel.
Lead inbound marketing, account-based marketing (ABM), and performance marketing initiatives.
Digital Marketing Excellence
Drive digital marketing activities across SEO, SEM, Paid Media, Email Marketing, LinkedIn, Content Marketing, Partner and Channel Marketing.
Marketing Operations & Analytics
Implement and optimize marketing automation platforms, CRM processes, and reporting capabilities.
Leverage data, analytics, and AI-powered tools to improve decision-making and performance.
Brand, Communications & Events
Lead PR, communications, webinars, events, thought leadership initiatives, and partner marketing activities.
Collaborate with external agencies and marketing specialists.
Leadership & Collaboration
Build, lead, and develop a high-performing marketing team.
Work closely with Sales, Product, Customer Success, and Leadership to maximize commercial impact and market success.
What We're Looking For
5+ years of marketing experience, including at least 3 years in a senior leadership role.
Proven track record of generating measurable business growth through marketing.
Strong B2B marketing experience.
Experience building and scaling marketing functions in high-growth companies.
Demonstrated success in demand generation, inbound marketing, and ABM.
Strong digital and performance marketing capabilities.
Experience with CRM systems and marketing automation platforms.
International marketing experience.
Experience from SaaS, AI, technology, or other knowledge-intensive industries is highly desirable.
Why Join Saga?
Help transform a traditional industry ready for disruption.
Play an active role in the AI revolution.
Work with a product that addresses a substantial market opportunity.
Enjoy significant autonomy and ownership.
Influence strategy at the highest level.
Join a purpose-driven, supportive, and ambitious culture.
Be part of a company with strong growth ambitions across Europe.
Should the above correlate with your qualifications and ambitions, contact our advisors in Papillon Executive Search: Frode Pettersen +47 47 88 82 85 or Wenche Petlund +47 95 83 31 32
Om Papillon Executive Search AS
A Papillon Executive Search advisor is required to have extensive experience in the recruitment industry. It is essential for us to focus on the future of executive search—both by driving innovation within a traditionally conservative sector and, most importantly, by working with industries and companies we are truly passionate about.
Papillon Executive Search is committed to establishing a leading position in recruitment within two key areas, guided by our expertise and professional focus. We find it highly stimulating and rewarding to work within the green transition, technology companies, and start-ups transitioning into scale-ups, as well as scale-ups that have progressed further. These companies share a common thread: strong passion, ambition, and a clear vision for the future.
We believe we can add significant value by leveraging our expertise and acting as trusted advisors to our clients. Across industries, many of the challenges companies face are universal and not always immediately apparent—particularly when it comes to identifying and attracting the right talent for key positions.
We have identified two primary industry sectors where we will focus our efforts:
1. The Green Transition
The world is undergoing a major shift toward sustainability, and Norway has taken a leading role in many areas. With our background, experience, and network, we are well positioned to be a strong partner and advisor in recruitment within this sector. We are already working with companies such as Arendals Fossekompani, UMOE Gruppen, Å Invest, NRP Zero, Hydrogen Pro and Air Liquide, both directly and through their portfolio companies.
2. Technology Companies
This sector has many intersecting dimensions with the green transition and represents a broad yet clearly defined focus area. The phases, challenges, and dynamics that tech companies face are often similar. Our expertise extends to companies specializing in security, health, and welfare technology—sectors that contribute to a greater purpose.
Finding the right candidate requires a deep understanding of the business case, the company, and its current and future landscape. It also demands strong advisory capabilities, strategic insight, and—most importantly—the ability to attract the right talent with the right motivation for the role.
That is where we excel.
Our vision is that our contribution to the recruitment process will result in hires that positively impact the company’s working environment, productivity and profitability in the short and long term.